The website of your business is more than just an instrument that helps in getting its name out to reach millions of people. It can prove out to be a beneficial tool to attract potential clients and generate leads. However, it is very important to keep your website updated and fresh as your website needs to be in cut-throat competition with hundreds if not thousands of other competitors. Therefore, keeping your website sharp and active will fetch you more visits and clicks ultimately leading to more number of conversions and best of results. Web design company in Delhi, today are adopting some easy hacks that can help you increase the web conversion rate exponentially.
- Increase the loading speed
No one as a visitor in today’s world would want to spend more than a few seconds for a web page to get loaded. This can turn into a major setback for websites who are aiming for higher visitors and conversion rates. While this could be blamed to the internet service provider (ISP), your website might also be a reason for slow loading reset wordpress. If your web page has too much content including large and high-resolution images and plug-ins, the web page might take forever to download. Using a reliable and robust web host helps in the smooth running of operations. Always remember a few seconds increased in the loading time means a fall in the number of conversion rates.
- Website optimized for all the devices
As you build or design your webpage mostly on a laptop or desktop, there are good chances of your website not working as desired on smaller devices like mobile phones. As people usually don’t use or visit websites on a landscape mode and prefer the portrait mode, your content might look more than it really is, leading to disruption in the flow. As many people don’t have the patience for sticking around for that long you might lose the number clicks and conversion rates. Even Google search result prefer to show those websites that are optimized to the device. Therefore, keeping the design that is concise with widgets, images, headers that are appropriately sized will significantly reduce the drop-off rate. Make sure the paragraphs are small in size as this will increase readability while your visitor scrolls through the website. It is important to keep your customer in mind while considering the design.
- Video on the landing page is the key
If you are confident and clear about your content and how you want to showcase it to the world, video content is always a go-to option. It is true that written content can describe your product or service adequately but with the flair of motion, it gets even better. Your video will convey to your customer the details about your product or services and give them a reason as to why they should follow it further. Imagine a website selling hand mixer for cakes, while you can write all the configurations and detailed-features of the hand mixer, adding a video which shows how it is used and what it is going to look and feel like making the cake will make your customers more attracted and intrigued into your product. However, if you are worried regarding the loading time and don’t want to overwhelm your visitors, you can avoid images and add-ons.
The final takeaway
A well crafted, updated, and user-friendly website can always increase the chances of conversions. As a company of website design Delhi, you must remember that building a website with the users perspective will make your website successful.
